Project Profiler

· Who will be working on the project: decision makers and contractors? Please provide contact information.
· What are your schedule requirements, project start and finish dates?
· What is the budget range for this project?
· What type of services do you need (Design, Development, Internet marketing, Strategic consulting, Backend integration, Site maintenance, Hosting)?

· What type of site are you developing (for example, Retail, Informational, Auction, Virtual community, Intranet)?
· What are the basic goals of this project (for example, Branding/identity reinforcement, Improved access to information, Direct sales, Corporate communication, etc.)?
· Who are your competitors? What do you like/dislike about their websites.
· Are there any existing branding materials (logos, artwork, fonts etc.)?
· Has any work been done toward designing new web site?

· What type of visitors do you want to attract? What are your goals for each type of visitor?
· What are the products/services involved? What are your goals for these products/services?

· Appeal to same target group of customers
· Size of site
· Clarity of navigation
· Layout, user interface
· Colors, look-and-feel
· Quality of content
· Attracting new people to the site (newsworthiness, giveaways, impact, etc.)
· Functionality (things sites do for people, review sample list below, in Functional features section)
· Overall favorite sites (for whatever reasons)

· Where will content come from?
· Will content be new, repurposed, or both?
· How many pages would you like designed?
· How many graphics/photos will be included?
· If you are developing a retail site, how many products do you plan to sell online?
· How often will you add new content?
· Who will update the content?

· What functional features would you like incorporated into your project (for example, Quick download time, Download areas, Database-driven pages, Catalog, Applications, Flash, Streaming audio/video, Search engine, Shopping cart, Chat, Login, CD-ROM business cards, Banner ads, Site statistics, Other multimedia, Other functionality).
· Who will update these features?