profile

Reseller of used automatic test equipment

challenge

Website tune up and redesign

Kyle needed site tune up and redesign. Old site featured prominently racing car - company mascot symbolizing teamwork. Unfortunately this choice was misleading to uninitiated visitors of the site. There were no images illustrating electronic nature of the business (computer motherboards are main product tested by resold equipment). The site was built with frames and had rather confusing navigation.

solution

Design samples: homepage; content page

The new design improves company branding, looks professional and is easy to navigate. Layout of computer motherboard was chosen as a main theme of the site. Main navigation choices and company logo are presented as microchips. Racing car (company mascot) is incorporated into animated LED display and performs specific task of attracting attention to contact information. Distinct technical look.