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The purpose of this profiler is to give an overview of the topics we will discuss before we start working on your web project.
print version of this profiler 
project
 | Who will be working on the project: decision makers and contractors? Please provide contact information. |
| What are your schedule requirements, project start and finish dates? |
| What type of services do you need (Design, Development, Internet marketing, Strategic consulting, Backend integration, Site maintenance, Hosting)? |
| What is the budget range for this project? |
background and goals
| What type of site are you developing (for example, Retail, Informational, Auction, Virtual community, Intranet)? |
| What are the basic goals of this project (for example, Branding/identity reinforcement, Improved access to information, Direct sales, Corporate communication, etc.)? |
| Who are your competitors? What do you like/dislike about their websites. |
| Are there any existing branding materials (logos, artwork, fonts etc.)? |
| Has any work been done toward designing new web site? |
audience
| What type of visitors do you want to attract? What are your goals for each type of visitor? |
| What are the products/services involved? What are your goals for these products/services? |
preferences
To provide our designers with an indication of what you're looking for, list up to 3 websites (URLs) you like. In your evaluation of the sites consider following features of your new site:
| Appeal to same target group of customers |
| Size of site |
| Clarity of navigation |
| Layout, user interface |
| Colors, look-and-feel |
| Quality of content |
| Attracting new people to the site (newsworthiness, giveaways, impact, etc.) |
| Functionality (things sites do for people, review sample list below, in Functional features section) |
| Overall favorite sites (for whatever reasons) |
content
| Where will content come from? |
| Will content be new, repurposed, or both? |
| How many pages would you like designed? |
| How many graphics/photos will be included? |
| If you are developing a retail site, how many products do you plan to sell online? |
| How often will you add new content? |
| Who will update the content? |
functional features
| What functional features would you like incorporated into your project (for example, Quick download time, Download areas, Database-driven pages, Catalog, Applications, Flash, Streaming audio/video, Search engine, Shopping cart, Chat, Login, CD-ROM business cards, Banner ads, Site statistics, Other multimedia, Other functionality). |
| Who will update these features? |
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