scope
				project profiler
		2		map
				craft content
				design
				implement
				test
				support

Element 2. Map information flow

Key considerations

	target audience
	online behavioral patterns
	content categorization
	screen limitations

Significance for client: Clear, precise information flow helps site users to get to their destination, be it product, service or information with minimal confusion.

Significance for project: At this stage we design site architecture - user-centered navigation at site, screen, and page level. Armed with site map we can proceed to making user fascinated - design.