scope
				project profiler
				map
				craft content
		4		design
				implement
				test
				support

Element 4. Design user experience

Key considerations

	existing branding materials (logo, font, color scheme)
	obvious navigation
	content flow on site and page level
	page focus (simplicity and dynamic of the page)
	screen, browser and bandwidth limitations
	interactive features
	animation
	scripting constraints

Significance for client: Your company branding depends on quality, original design.

Significance for project: As you can see form the list of key considerations Design brings together considerations from all other elements in our process. That is why design is an iterative and interactive process by nature. Designer work is constantly verified to fit clients expectations, technical feasibility and usability requirements.