scope
				project profiler
				map
		3		craft content
				design
				implement
				test
				support

Element 3. Craft content

Key considerations

	usefulness
	usability
	web marketing
	site navigation at page level
	source of content

Significance for client: Content is what brings users to the site and keeps them coming back

Significance for project: "The number one reason for sites launching late is late content arrival" - David Siegel, The secrets of successful websites. If you don't have technical writer on staff, we can help you to locate one.